Mphenyi Ndlazi Bakery
Mduku Bakery has established a large regular customer base, by concentrating its bakery and marketing on local residents, who are in the main market for the bakery. This has established a healthy, consistent revenue base which ensures stability of the bakery. In addition, the bakery wants to put more effort into capturing the made to order market. This market includes clients for weddings and birthday parties. This market offers higher margins and is also has the vehicle through which the bakery can expands its market in surrounding towns. High physical and digital visibility and competitive products and services are critical to capture this segment of the market.